Third European edition
Hardback (01 Feb 2019)
Not available for sale
Includes delivery to the United States
Out of stock
Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. It presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics and ethical and sustainable marketing.
| ISBN: | 9780135199893 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 01 Feb 2019 |
| Edition: | Third European edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xxvii, 586 |
| Weight: | -1g |
| Height: | 276mm |
| Width: | 216mm |
$1.52off
Paperback
Published 18 Jun 2020
Save $1.52
