6th Edition
Paperback (05 Dec 2008)
Not available for sale
Includes delivery to the United States
Out of stock
For undergraduate Principles of Marketing courses.
Marketing: Real People, Real Choices is the only text to introduce marketing from the perspective of real people who make real marketing decisions at leading companies everyday.
The new edition is updated to reflect new marketing strategies companies are using to reach today's increasingly savvy consumers.
| ISBN: | 9780137142538 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 05 Dec 2008 |
| Edition: | 6th Edition |
| DEWEY: | 658.80023 |
| DEWEY edition: | 22 |
| Number of pages: | 624 |
| Weight: | 1288g |
| Height: | 276mm |
| Width: | 216mm |
| Spine width: | 21mm |
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Paperback
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