Ninth edition
Paperback (11 Apr 2018)
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Timely, relevant, and dynamic, this reader-friendly text shows students how marketing concepts are implemented, and what they really mean in the marketplace. It presents more information than ever on the core issues every marketer needs to know, including value, analytics and metrics and ethical and sustainable marketing.
| ISBN: | 9781292221212 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 11 Apr 2018 |
| Edition: | Ninth edition |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 1268g |
| Height: | 219mm |
| Width: | 280mm |
| Spine width: | 25mm |
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Paperback
Published 18 Jun 2020
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