Publisher's Synopsis
Examines how different sections of the tourist industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered and their specific marketing strategies discussed.
Marketing in the Tourism Industry The Promotion of Destination Regions
New Edition
Hardback (31 Dec 1987)
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Book information
| ISBN: | 9780415045452 |
| Publisher: | Thomson Learning |
| Imprint: | Thomson Learning |
| Pub date: | 31 Dec 1987 |
| Edition: | New Edition |
| Language: | English |
| Number of pages: | 288 |
| Weight: | 440g |
| Height: | 216mm |
| Width: | 138mm |
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