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Marketing in the Tourism Industry

Marketing in the Tourism Industry The Promotion of Destination Regions - Routledge Library Editions. Tourism

Hardback (05 Dec 2012)

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Publisher's Synopsis

This book examines how different sections of the tourism industry attempt to reach their markets. A wide range of distinctive forms of holiday are considered, and the influence their characteristics have on how they are marketed is discussed. But the approach is also comparative, and the relative success each area of the industry has in reaching its market is evaluated.

About the Publisher

Routledge

Routledge

Routledge is the world's leading academic publisher in the Humanities and Social Sciences. We publish thousands of books and journals each year, serving scholars, instructors, and professional communities worldwide. Our current publishing programme encompasses groundbreaking textbooks and premier, peer-reviewed research in the Social Sciences, Humanities, and Built Environment. We have partnered with many of the most influential societies and academic bodies to publish their journals and book series. Readers can access tens of thousands of print and e-books from our extensive catalogue of titles. Routledge is a member of Taylor & Francis Group, an informa business.

Book information

ISBN: 9780415812719
Publisher: Taylor & Francis
Imprint: Routledge
Pub date:
DEWEY: 910.688
DEWEY edition: 23
Language: English
Number of pages: 244
Weight: 650g
Height: 246mm
Width: 174mm

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