Publisher's Synopsis
Elevate Your Brand to Reach a Wider Audience
Ambitious brand leaders, founders and entrepreneurs are beginning to discover that the best path to credibility, influence and elevation is through strategic media opportunities.
In Master The Media, awarded industry veteran Zakiya Larry shares a comprehensive roadmap to empower you to confidently navigate the intricacies of media. Through a step-by-step approach, this guide offers practical strategies, insider tips, and real-world examples to supercharge your media outreach efforts and elevate your brand.
- Leverage media to build credibility and grow your bottom line.
- Draft a media pitch using the exact framework Zakiya and her team sends to journalists, daily.
- Stand out from the competition by identifying and leveraging your key differentiators.
- Craft a compelling and authentic Core Story that captures media attention and engages a new audience.
- Deliver like a confident expert on-air, xon-camera, and on-stage.
