Hardback (13 Nov 1994)
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This guide covers: how to get the most from every marketing pound; developing an appropriate marketing strategy; setting budgets and allocating resources; managing campaigns and evaluating results. It also evaluates the costs and benefits of particular techniques such as direct response adverts, direct mail and database marketing.
| ISBN: | 9780273607632 |
| Publisher: | Financial Times Prentice Hall |
| Imprint: | Financial Times Prentice Hall |
| Pub date: | 13 Nov 1994 |
| DEWEY: | 658.802 |
| Language: | English |
| Number of pages: | 224 |
| Weight: | 520g |
| Height: | 234mm |
| Width: | 156mm |
| Spine width: | 19mm |
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Paperback
Published 18 Jun 2020
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