Publisher's Synopsis
Nonfiction. Adilkno's media texts are not concerned with the secret intentions lurking behind an information transmission. Media are not carriers of cultural or ideological values. Rather than transporting messages from A to B, they form a parallel world of their own. Media see the world as raw material for their own project, nothing else. They are forced to constant development, since all their ecstatic routes can be taken only once. The media text can never produce a final understanding. Instead, Adilkno looks for models of thought and magic words that will help the media text spell itself out to the point of exhaustion.
