Publisher's Synopsis
M: Marketing 7e continues to emphasize that marketing adds value-and essential theme woven throughout the print and digital elements. 2020 is an exciting time to study marketing! Marketing continues to change and evolve, featuring new innovative products and services, as well as employing new methods and channels by which we understand and reach customers. M: Marketing 7e reflects this evolution with substantive revisions, new sections, and new models throughout.
Every fact and exhibit have been checked and updated where appropriate. 90 percent of the chapter openers are new and 60 percent of the informational boxes are new.
