Paperback (16 Jan 1966)
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Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
| ISBN: | 9780844231013 |
| Publisher: | McGraw-Hill Education |
| Imprint: | McGraw Hill |
| Pub date: | 16 Jan 1966 |
| DEWEY: | 659.1092 |
| DEWEY edition: | 21 |
| Number of pages: | 318 |
| Weight: | 548g |
| Height: | 228mm |
| Width: | 150mm |
| Spine width: | 25mm |
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Paperback
Published 18 Jun 2020
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