Publisher's Synopsis
You know those inspired ideas your colleagues have that seem so obvious, you wonder why you didnÆt get there first? The secret to finding them is now open to you. - - This book tells you how to cultivate a creative state of mind and how to recognize the value of your ideas when you come up with them. - - Whether it's the search for new products and services or the need to adapt to rapidly changing markets, the company - big or small - that fails to exploit available opportunities is doomed. This unusual book, now available for the first time in paperback, sets out a systematic approach to opportunity-seeking. It provides strategies for generating ideas and exploiting openings in a wide range of contexts. - - In addition to describing techniques for identifying opportunities, Nigel MacLennan shows how to recognize those with the greatest potential, how to overcome the inevitable barriers, how to turn promising ideas into actual revenue - and how to achieve an organizational culture in which everyone becomes opportunity-minded.
