Publisher's Synopsis
A collection of invaluable business tips and methods from one of the most admired companies in the world. Procter & Gamble is one of the most successful and admired companies today. A $30 billion global empire, it is one of the bluest of the blue chip companies on Wall Street, and boasts the biggest advertising budget ($3.2 billion last year) on earth. Here, for the first time, are the 99 principles that have made Procter & Gamble the dominant marketing powerhouse, a collection of business know-how which comes directly from inside the walls of P & G. The company is regarded as one of the best-managed in the world. Harvard Business School teaches Procter & Gamble's heralded brand management system, and many companies consider P & G training better than an MBA. This book will present marketing, career development and business management principles in bite-sized `lessons' that will include illustrative examples and interesting anecdotes from personal experiences of current and former employees. The P & G 99 is easy to read and easy to apply, whether you are part of the very large community of business people in the marketing sector, a manager in business generally, or a business-oriented graduate. Comparable to The 22 Immutable Laws of Marketing and The One Minute Manager, this is business self-help par excellence, whether you need to know how to write the perfect memo, run an effective meeting or understand the importance of analytic objectivity in test marketing.
