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PH Video DVD for Consumer Behavior

PH Video DVD for Consumer Behavior

7th edition

DVD (02 Mar 2006)

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Includes delivery to the United States

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Publisher's Synopsis

The seventh edition video package offers segments that take students on location, profiling well-known companies and their marketing strategies. The video library is available on VHS and DVD. Instructors can choose to have the DVD shrinkwrapped with the text. The Video Guide is available on the IRC on CD and online.

Book information

ISBN: 9780132186995
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: 7th edition
Weight: 59g

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