Publisher's Synopsis
The eighth edition video package offers segments that take students on location, profiling well-known companies and their marketing strategies. In addition, we include in-depth examinations of the real world of global consumer behavior. These rich and thought-provoking films have been drawn from the archives of the Association for Consumer Research Film Festivals. These festivals are held annually in North America, and in the Annual non-North America conference that rotates between Europe, Latin America, and the Asia Pacific region. The video library is available on DVD. Instructors can choose to have the DVD shrinkwrapped with the text. The Video Guide is available on the IRC on CD and online.
