Paperback (20 Apr 2005)
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Written by a leading authority on retail marketing, this book goes behind the scenes to reveal the secret of success behind a number of leading UK retailers. Butler challenges conventional wisdom and makes the case that what the retailer stands for (the brand) is more important than what is sold (the merchandise).
| ISBN: | 9781852524975 |
| Publisher: | Management Books 2000 |
| Imprint: | Management Books 2000 |
| Pub date: | 20 Apr 2005 |
| DEWEY: | 658.87 |
| DEWEY edition: | 22 |
| Language: | English |
| Number of pages: | 240 |
| Weight: | 416g |
| Height: | 217mm |
| Width: | 149mm |
| Spine width: | 17mm |
