Publisher's Synopsis
The only customers worth having are regular customers - those who come back to buy again and again. But they won't come back with those regular repeat orders unless you know how to look after them, how to provide what they want plus a bit extra, and how to add value to every transaction. This book explains how to motivate people to give first-class customer service and provides questionnaires which show the reader just how well his or her company is shaping up to this vital business requirement.
