Publisher's Synopsis
Pop art is one of the most pivotal movements in modern art. It challenged the conventional idea of fine art and recognised the pervasive nature of materialism and consumerism that had taken over 20th century society. This illustrated book explores pop art's origins in modern European avant-garde movements such as Cubism and Dadaism, prior to its true beginnings in early 1950's London with the Independent Group and their fascination with American popular culture - leading to the name 'pop'.
