Practical Marketing Planning

Practical Marketing Planning

Hardback (01 Jan 1997)

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Includes delivery to the United States

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Publisher's Synopsis

Practical Marketing Planning is an illustrated, interactive workbook divided into 2 sections. Part 1 looks at the principles and components of marketing, whilst Part 2 is a planning manual for a variety of products and sales regions.

Book information

ISBN: 9780333679074
Publisher: Macmillan Business
Imprint: Macmillan Business
Pub date:
DEWEY: 658.802
DEWEY edition: 21
Number of pages: 278
Weight: 622g
Height: 240mm
Width: 159mm