Publisher's Synopsis
This market-leading, forward thinking textbook comprehensively addresses the impact of new technologies on the principles and practices of Direct Marketing.
Principles of Direct and Database Marketing A Digital Orientation
4th Edition
Paperback (02 Dec 2008)
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Includes delivery to the United States
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Book information
| ISBN: | 9780273713029 |
| Publisher: | Pearson Education |
| Imprint: | Financial Times/Prentice Hall |
| Pub date: | 02 Dec 2008 |
| Edition: | 4th Edition |
| DEWEY: | 658.872 |
| DEWEY edition: | 22 |
| Number of pages: | 517 |
| Weight: | 1030g |
| Height: | 244mm |
| Width: | 189mm |
| Spine width: | 29mm |
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