Publisher's Synopsis
Print plays a vital role in our lives. It
provides the means to communicate messages cheaply and with impact. It is an
important vehicle for advertising, education, entertainment, information and
plays a substantial role in modern manufacturing. Even though it is still
mostly done on paper, print is applied to all kinds of substrates, from silk to
steel, from plastic to glass. In the book the interactions between printing
method, ink and substrate surface will be discussed in order to achieve optimal
results and durability.
