Professional Services Marketing Wisdom

Professional Services Marketing Wisdom How to Attract, Influence and Retain Clients Even If You Hate Selling

Paperback (27 May 2014)

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Publisher's Synopsis

Effective marketing tactics and strategies for professional service providers

If you own and operate your own professional services firm-in accounting, finance, law, or another field-you know just how important marketing is to the success of your business. If you can't get your name out there, you won't have any customers to call your own. This handy guide offers a comprehensive plan for attracting and acquiring clients for small and even one-person firms-no marketing degree required. The strategies and tactics here are fun, easy-to-understand, and doable right now. All you need to bring is enthusiasm and commitment. You'll learn how to identify potential clients, explain why you're their best choice, grow your market share, get great referrals, designate which clients are long-term, profitable keepers, and much more.

  • Features easy-to-implement marketing tactics and strategies for small professional services firms in any industry
  • Ideal for anyone who runs a small firm, as well as professionals in larger firms who want to climb the ladder
  • Shows readers with no marketing background how to boost their businesses
  • Negates the need for expensive and often ineffective external marketing or sales consultants or branding and public relations firms

For anyone who runs their own firm, Professional Services Marketing Wisdom offers unbeatable guidance on attracting and keeping the clients that small firms need to survive and thrive.

Book information

ISBN: 9780730309994
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
DEWEY: 658.85
DEWEY edition: 23
Language: English
Number of pages: xv, 245
Weight: 342g
Height: 155mm
Width: 229mm
Spine width: 19mm