Publisher's Synopsis
"Whitney's keen understanding of marketing has lead her to enable business evolution and growth across a spectrum of influence: from teams inside giants like Microsoft to women-owned start-ups in Africa!" -Maggie Winkel, Director of Merchandising for Nike What does American Express have in common with a one-woman meat vendor in Malaysia? Surprisingly, the answer is a "lot." In today's competitive marketplace, size doesn't matter. Success for every organisation boils down to five keys: strategy, story, strength, simplicity and speed. Whitney Keyes brings a unique global perspective and a universal marketing approach to business. Blending traditional marketing techniques with social media tools, PROPEL shows you how to identify opportunities at your fingertips and use them to build market share, boost brand loyalty and generate more revenue-fast! Keyes has gathered a wide variety of success stories from behind-the-scenes interviews with senior executives at companies such as Alaska Airlines and Starbucks, as well as the heads of arts organisations, savvy entrepreneurs and Main Street mavericks. She'll show you how to: · Remove blocks and challenges holding your business back · Uncover overlooked business and marketing opportunities · Turn ideas into action by creating a customised marketing plan
