1999
Hardback (30 Jun 1999)
Includes delivery to the United States
10+ copies available online - Usually dispatched within 7 days
An unusually understandable survey of the forces or perception and feeling that determine the purchases we make; the roles played by fashion, fads, and status; and the psychological needs that they fulfill. The book discusses how children become consumers and how they change as they age. Research based throughout, it shows how ads use classical conditioning, harnessing psychological motivation to create image and sell products.
| ISBN: | 9780306460739 |
| Publisher: | Springer US |
| Imprint: | Springer |
| Pub date: | 30 Jun 1999 |
| Edition: | 1999 |
| DEWEY: | 658.8342 |
| DEWEY edition: | 21 |
| Language: | English |
| Weight: | 709g |
| Height: | 235mm |
| Width: | 155mm |
| Spine width: | 32mm |
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