Publisher's Synopsis
This busines skills course explains what real customer service is all about and how an organization can achieve a competitive edge by a commitment to customer satisfaction. There is practical advice on what is meant by customer service, the value of having satisfied customers, how to identify, meet and exceed customers' expectations, and how to develop a programme to review and improve customer service. The viewer will be inspired by the examples of British Gas, Texaco and Digital as video case studies, as well as by a video drama of high-quality. The videos use well-known actors to illustrate the key learning points.
