Publisher's Synopsis
Total quality management is about "doing things right and doing the right things". This course helps management understand the concepts and benefits of total quality. It outlines the stages and procedures necessary to implement a successful quality programme and shows how to get started. This self-study module contains two course videos and a self-study workbook and enables the student to study at a time and a place to suit any schedule.;The workbook povides a guide through the videos and supplies background information, exercises and personal action planning. The case study video features Peter Hobday examining how successful companies including BAA, British Gas, CALA Homes, Digital, Federal Express, ICL and Texaco get it right and Andrew Neil, editor of "The Sunday Times", discusses the topic with recognized business leaders. Among the contributors are The Hon. David Sieff, Director of Marks and Spencer, Yve Newbold, Company Secretary of Hanson and Sir Mark Weinberg, Executive Chairman of J Rothschild Assurance. A high-quality drama video accompanies the other video. It is based on the fictional publishing and retailing company of Lampeter & Son. The video uses well-known actors to illustrate the key learning points.
