Publisher's Synopsis
Identifies ten innovative companies--including Iams Pet Food, Boston Beer Company, and Harley Davidson--and describes the marketing strategies that have proven highly successful for these firms.
Radical Marketing From Harvard to Harley, Lessons from Ten That Broke the Rules and Made It Big
1st HarperPerennial Edition
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Book information
| ISBN: | 9780613920728 |
| Publisher: | Bt Bound,. |
| Imprint: | Bt Bound,. |
| Edition: | 1st HarperPerennial Edition |
| Language: | English |
| Weight: | -1g |
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Published 18 Jun 2020
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