Publisher's Synopsis
Success is no longer just about talent, or knowledge or skill. Today, it is also about freeing ourselves from the blinkers and blind spots that beset us all, and harnessing a critical new ingredient: cognitive diversity. Matthew Syed offers a radical new approach to success and a route map to how we can tackle our most complex challenges, such as obesity, terrorism and climate change. He draws upon cutting-edge research in psychology, economics and anthropology, and takes lessons from a dazzling range of case studies, including the catastrophic intelligence failings of the CIA before 9/11, a communication breakdown at the top of Mount Everest and a moving tale of deradicalisation in America's Deep South.
