Rejuvenating the Mature Business

Rejuvenating the Mature Business The Competitive Challenge

Revised Edition

Hardback (01 Apr 1994)

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Includes delivery to the United States

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Publisher's Synopsis

Unlike dogs, say two business scholars, old companies can learn new tricks in such areas as distributor relationships, product design, and market scope. They review a number of companies that have done it, then lay out a process that includes focusing limited resources on a few carefully selected g

Book information

ISBN: 9780875844763
Publisher: Harvard Business Review Press
Imprint: Harvard Business Review Press
Pub date:
Edition: Revised Edition
DEWEY: 658.4012
DEWEY edition: 20
Language: English
Number of pages: 281
Weight: 612g
Height: 248mm
Width: 165mm
Spine width: 32mm