Relationship Selling and Sales Management

Relationship Selling and Sales Management - The McGraw-Hill/Irwin Series in Marketing

International Edition

Paperback (01 Aug 2004)

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Publisher's Synopsis

Relationship Selling and Sales Management, 1/e by Johnston and Marshall is truly unique as it is the only book on the market that fuses Relationship Selling and Customer Value (70%) with Leadership and Sales Management (30%). Instead of purchasing multiple books to amass material in those areas, professors now have the convenience of having it all in one text. The 70/30 coverage allocation reflects the overwhelming majority of opinions expressed through market research. Authors of our successful Churchill/Ford/Walkers Sales Force Management text and individuals with quite a presence in the field, Mark Johnston and Greg Marshall bring a wealth of expertise and energy into this product. The book is written for appropriate use both at the college/university setting and the community college/junior college setting.

Book information

ISBN: 9780071113427
Publisher: McGraw-Hill Education
Imprint: McGraw-Hill
Pub date:
Edition: International Edition
DEWEY: 658.812
DEWEY edition: 22
Language: English
Number of pages: 451
Weight: 861g
Height: 254mm
Width: 218mm
Spine width: 18mm