Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 4

Research Anthology on Strategies for Using Social Media as a Service and Tool in Business, VOL 4

Hardback (06 Jul 2021)

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Publisher's Synopsis

"This book of contributed chapters provides updated information on how businesses are strategically using social media and explores the role of social media in keeping businesses competitive in the global economy by discussing how social tools work, what services businesses are utilizing, both the benefits and challenges to how social media is changing the modern business atmosphere,"--

Book information

ISBN: 9781668423851
Publisher: IGI Global
Imprint: Business Science Reference
Pub date:
DEWEY: 302.231
Language: English
Number of pages: 520
Weight: 1479g
Height: 279mm
Width: 216mm
Spine width: 29mm