Research Methods in Service Industry Management

Research Methods in Service Industry Management

Hardback (23 Jul 1998)

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Publisher's Synopsis

An analysis of research techniques in the service industries, focusing on the lack of direction in this field, and describing the whys and wherefores of research in this particular area, with a view to providing a practical perspective.

Book information

ISBN: 9780304335138
Publisher: Cassell
Imprint: Cassell
Pub date:
DEWEY: 338.407
DEWEY edition: 21
Number of pages: 196
Weight: 370g
Height: 248mm
Width: 171mm
Spine width: 19mm