Hardback (25 Oct 2013)
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*The first book to cover events management from a research angle *Includes a number of case studies to provide a well-rounded approach to the subject *Addresses key concepts, theories and discussions around subjects such as consumer behaviour, authenticity and new technology
| ISBN: | 9781780642529 |
| Publisher: | CABI |
| Imprint: | CABI |
| Pub date: | 25 Oct 2013 |
| DEWEY: | 394.2068 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | ix, 178 |
| Weight: | 568g |
| Height: | 177mm |
| Width: | 248mm |
| Spine width: | 16mm |
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