Publisher's Synopsis
This report aims to assist corporate decision-makers responsible for planning, managing or revitalizing a Mexican operation. The featured corporate case studies illustrate specific techniques in a variety of critical business areas, from organizing and marketing to sourcing and human resources management. Each chapter is supplemented by an action checklist.;International businesses are advised upon such topics as: devising an approach to doing business in Mexico; working Mexico into a global production strategy; attracting Mexican consumers with a well-constructed market presence; and expanding operations in Mexico. The report examines how major companies are rethinking their approach to this rapidly changing market, following extensive economic and policy changes.
