Publisher's Synopsis
The recent widespread rejection of conventional theory and method has led to the evolution of different ways of gathering and analyzing data. This accessible textbook introduces key research methods that challenge psychology′s traditional preoccupation with `scientific′ experiments.
The book provides a well-structured guide to methods, containing a range of qualitative approaches (for example, semi-structured interviews, grounded theory, discourse analysis) alongside a reworking of quantitative methods to suit contemporary psychological research. A number of chapters are also explicitly concerned with research as a dynamic interactive process. The internationally respected contributors steer the reader through the main stages of conducting a study using these methods.
