Publisher's Synopsis
With the help of this book, anyone can become a æSales GeniusÆ. The material is based on the acclaimed book by Tony Buzan and Richard Israel, Brain Sell, which showed how to apply modern research on brain functioning to the practice of selling. - - The authors describe the 12 traits that characterize the true sales professional - and the 12 different æintelligencesÆ that they deploy. An extensive self-assessment test highlights those areas that may need further development and ensures that you derive the maximum benefit from the exercises in the book. A knowledge of the æpain/pleasure principleÆ of motivation will enable you to understand what prompts people to buy. And with the æcomplete pictureÆ method, you can develop compelling sales presentations. - - At the heart of the text is the Sales Genius Diary, a 100-day programme of activities based on the 12-traits approach. By the end of that time all 12 will have become an integral part of your business and personal life, providing the basis for a sustained improvement in performance. A master class in selling.
