Sales Management

Sales Management Concepts and Cases

5th Edition

Hardback (05 Apr 1995)

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Publisher's Synopsis

This practical text contains case studies and role-playing activities which provide readers with the opportunity to solve realistic sales management problems. Emphasis is placed on relationship marketing, team development, diversity, total quality management and strategic planning.

Book information

ISBN: 9780471055488
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 5th Edition
DEWEY: 658.81
DEWEY edition: 20
Language: English
Number of pages: 832
Weight: 1446g
Height: 242mm
Width: 197mm
Spine width: 37mm