Sales Management

Sales Management Concepts and Cases

6th Edition

Hardback (24 Nov 1997)

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Publisher's Synopsis

Through five editions, this book has provided readers with a comprehensive, practical approach to sales management. Now the sixth edition continues that tradition with four new chapters on the sales function and coverage of the latest trends such as relationship marketing, team development and TQM.

Book information

ISBN: 9780471191971
Publisher: Wiley
Imprint: John Wiley & Sons, Inc.
Pub date:
Edition: 6th Edition
DEWEY: 658.81
DEWEY edition: 21
Language: English
Number of pages: 640
Weight: 1134g
Height: 229mm
Width: 152mm
Spine width: 29mm