Publisher's Synopsis
Learn from the horror stories of others. Don't make the mistake of a wildly successful crowdfunding campaign that results in personal financial failure. Gain product launch insights and market testing secrets that overcome knock-offs and maximize Kickstarter, Indiegogo, and Do It Yourself results. Don't spend thousands of dollars on patents, prototypes and manufacturing too early in the invention sequence. Choose the best "As Seen On TV" category partner to fast track products onto the retail shelves of Walmart, Walgreens, CVS, Bed, Bath & Beyond and internationally. Learn to pitch your ideas with no patent, using a simple hand-made prototype and smartphone demo video. Work with trusted licensees, who thrive using a confidential speed to market strategy. Get a sneak peek on the other side of the table, with industry insider, Carrie Jeske. The key is working with the right company to complete early stage market viability testing privately, before putting your idea on crowdfunding sites or other public domain sources. If your ideas meet the narrow criteria of the "As Seen On TV" you could have the next big winner in the $350 billion dollar DR-TV industry. As Seen On TV is not Crowdfunding. It's a home run, direct to consumer, business shot with hit products selling a whopping 5-8 million pieces a year for a short product life cycle of 1-5 years. Each product must solve and everyday problem in a visually appealing way. Since the cost of TV media is high, products much have mass appeal to the widest market segments. Inventing is a gamble. Whether you're rich or poor, business savvy or an independent inventor, big company or small, we are all at the mercy of the elusive mass market consumer. No human can guarantee success. That's why it's so important to use low-cost, high-return inventing strategies and stay within the sequence you're about the learn. Inventing is both an art and a science; the two combinations don't always give us a guaranteed formula for success. Whatever the source of your dream or your motivation. This book will deliver a path to the fastest, low-cost/high-return inventing strategy on the planet. There are spiritual and physical laws of reaping and sowing. If you plant beans, you harvest beans. Want corn? Plant corn. So it is with inventing. If you want great wealth, start investing your money in education and your time either helping others succeed or being genuinely happy for them when they do. Stroll by the ASOTV shelves at retail and realize there is no other place in the entire store where so many independent inventors' products are available to be purchased. Some inventors are making millions. You can be next.
