Publisher's Synopsis
Most of us have a sales horror story or two... Like buying a 'mint' used car that later turns out to be a write-off. Or being upsold on an 'extended warranty' that's as useful as the paper it's printed on. As a sales trainer who loves my job, it saddens me to admit there are a lot of cheeky gits (and git-esses!) in sales... BUT... If you have a great product or service that gives people practical help, or brings them joy - there's nothing sleazy about wanting to be paid well.
So if you're a creative entrepreneur who loves your business but HATES pushy 'sales' tactics like:
Fake scarcity with made up time limits
Manipulated prices and spoofed 'discounts'
Emotional manipulation and shaming
And all the other shady sales stuff that makes people cringe... Then this book is for you.
It's packed full of the most effective training on how to sell your product or service with integrity, honestly... Oh and did I mention, very profitably?
This book is designed to show you how I've sold millions in products and services for the multinational companies I've worked with... How I've grown 2 of my own startups from 0 to 6 figures using these methods... How I help creative entrepreneurs get positive results and feedback quickly so they don't end up frustrated... And how you can do the same for your business.
Inside the book, you'll see how the 'Selling Without Sleaze' attitude and the T.A.C.C framework create a clear, simple and repeatable process to bring you more sales, more consistently than other methods you may have tried or heard about... All while acting with complete integrity, and avoiding any sleazy sales tactics. And don't just take my word for it, here's what my Sales Academy students have to say:
Lisa M, Founder & Managing Director, Rebel Health: "If you want to improve your sales without all of its sleazy connotations, starting off with this book is an awesome step. Working with Sarah has been a brilliant experience and using the techniques in this book saw me increase my sales by 200%. A must-read for business owners."
Hayley, Founding Director, Food Ninja: "With Sarah's guidance and support, and using many of the principles she outlines in this book, my business has grown more in the past 18 months than my previous 5 years in business."
Shira Szabo DPhil (Oxon), Director, ForeGrounds: "Sarah gave me the tools and the confidence, to move out of academia and into practice. Enabling me to define myself in the industry of real estate and development, solidify my professional identity, present my unique capabilities and services to potential clients and to seek out opportunities to develop a new business.
If you want to grow your own business this book truly is a great place to start." 'Selling Without Sleaze' is the perfect sales manual for creative entrepreneurs who usually shy away from sales... But that doesn't mean soft-selling, 'selling from the heart', or any wishy-washy nonsense. It's still classic solution-driven sales with firm qualification, assertive objection-handling, and confident closing... But focused on the long run, and without all the icky tactics you don't like used on you. And you won't have time to spend days or weeks going through hundreds of pages - the most important thing is to start taking action. That's why I've kept the book short enough that you can read it in an afternoon... The book is packed with Case Studies to show you real world examples of how and why it's working so well for entrepreneurs like you. And the focus of Selling Without Sleaze is 100% practical - everything you'll find in this book is something you can take and use in your business NOW.
So what are you waiting for?
Let's start 'Selling Without Sleaze' today.
