Publisher's Synopsis
In this book Jeffrey P. Davidson shows entrepreneurs how to penetrate the huge corporate market and begin filling the needs of the nation's most lucrative accounts.;"Selling to the Giants" is the culmination of a three-year study involving surveys of Fortune 500 purchasing agents, reviews of effective corporate-sponsored small business procurement programmes, and analysis of marketing techniques used by vendors who consistently sell to large corporations. The work aims to provide a guide to developing profitable, long term business relationships within the corporate world.
