Publisher's Synopsis
The sixth edition of this classic text brings sensory evaluation to life for new students and experienced professionals alike. A full array of sensory methods is covered - including descriptive techniques, discrimination testing, and consumer research, plus guidance on test design, statistical analysis, and how to translate results into insights for actionable decisions. Like its predecessors, Sensory Evaluation Techniques, Sixth Edition gives a clear and concise presentation of practical solutions, accepted methods, and standard practices, in addition to advanced techniques.
What's new in the sixth edition:
An expanded chapter on Sensory Physiology, including recent research on individual differences in perception
A thorough discussion of Thurstonian theory and its application to discrimination methods, including the Tetrad Test
New sections on technology in sensory evaluation, including a discussion of software options for data collection
Improved & updated case studies to aid learning comprehension
Updated appendices for Spectrum Method attributes, references, and scales
Updated references
Online supplemental content
Sensory Evaluation Techniques remains a practical, relevant, and flexible resource, providing how-to information for a wide variety of users in industry, government, and academia who need the most current information to conduct effective sensory research. It also supplies students with the necessary theoretical background in sensory evaluation methods, applications, and interpretations.
