Publisher's Synopsis
DON'T READ THIS BOOK unless you want to boost sales, awareness and credibility for your business right away. By communicating the right messages about your products and services to targeted media-members and customers at the right time and place (public relations or "PR"), you can reach your goals fast and cost-effectively. And now, you can take advantage of "the power of the press" on your own without spending a fortune! This book gives you the inside secrets and a simple, step-by-step guide to build buzz and get noticed by the media. In a matter of hours, you'll learn the PR skills necessary to take advantage of free publicity and gain third-party credibility you simply cannot obtain any other way. If you want to take your business to the next level of success quickly and easily, read this book!
