Publisher's Synopsis
Smart cards are currently in widespread use throughout Europe, Asia and South America for making electronic cash, debit and credit payments as well as for a variety of other uses. It is anticipated that within 4 years, over 2.5 billion smart cards will be in use worldwide - with over 25 per cent of that activity expected to be in the US. Within the next year, smart card pilot programs will emerge in the United States, led by a consortium of banks, telephone companies, transit authorities, the government, and major credit cards. Despite the fact that this new form of commerce is rapidly approaching, very few companies are prepared to make the critical strategic and investment decisions that this revolutionary technology will demand. "Smart Cards: Seizing Strategic Business Opportunities" brings readers face to face with the potential impact of the smart card and provides insights on implementing new technologies and innovations. This book helps develop plans, implement solutions and navigate through the myriad investment decisions impacting their introduction and anticipated consumer acceptance of the smart card.;"Smart Cards" will enable the reader to: develop a model business proposition for introducing a variety of smart card applications'; re-define their markets and their applications, as well as identify potential smart card partners; and minimize the learning curve for launching and implementing a smart card program.
