Publisher's Synopsis
From jeans to financial services and from computers to cars, todays consumers make their choices based on brand loyalty and recognition as much as price. Strong, familiar, recognisable and trusted brand names are winning the struggle for consumers money. How, then, does the smart manager thrive and succeed in a world of brand power? How can you create, support and manage the brands which will catapult your products and business to market success? If you want to really understand how to capitalize on the power of brands, youve picked up the right book. Smart Things to Know About Brands and Branding gives you everything you need to know as a manager, as well as a framework for practical action. It will help you:
- create a brand
- understand your brand values
- grow your brand
- become a smart brand manager
- measure success
- become the brand champion in your organization
