Publisher's Synopsis
Robert McKee & Thomas Gerace's new book 'Storynomics' translates the lessons of storytelling in business into economic and leadership success.
Storynomics Story-Driven Marketing in the Post-Advertising World
Hardback (17 May 2018)
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RRP $25.54 - $22.64
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Book information
| ISBN: | 9780413778000 |
| Publisher: | Methuen |
| Imprint: | Methuen Publishing Ltd |
| Pub date: | 17 May 2018 |
| DEWEY: | 658.8 |
| DEWEY edition: | 23 |
| Language: | English |
| Number of pages: | xix, 248 |
| Weight: | 458g |
| Height: | 218mm |
| Width: | 144mm |
| Spine width: | 26mm |
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