Fifteenth edition
Paperback (12 Dec 2017)
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This volume further sharpens and modernises this classic text's approach to teaching strategy with an emphasis on globalisation, innovation and sustainability. Throughout, the authors equip students with the strategic concepts they will need to know as they face the issues that all organisations must build upon to push their businesses forward.
| ISBN: | 9781292215617 |
| Publisher: | Pearson Education |
| Imprint: | Pearson |
| Pub date: | 12 Dec 2017 |
| Edition: | Fifteenth edition |
| DEWEY: | 658.4012 |
| DEWEY edition: | 23 |
| Language: | English |
| Weight: | 1428g |
| Height: | 206mm |
| Width: | 257mm |
| Spine width: | 30mm |
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