5th Edition
Book (30 Sep 1995)
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Includes delivery to the United States
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Focusing on the major decision-making challenges facing marketing managers in the late 1990s, this text's cases include a broad range of companies. It reflects marketing management priorities: market orientation, growth strategies, and target market strategies.
| ISBN: | 9780256136890 |
| Publisher: | Irwin |
| Imprint: | Irwin |
| Pub date: | 30 Sep 1995 |
| Edition: | 5th Edition |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Number of pages: | 715 |
| Weight: | -1g |
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