Paperback (01 Feb 1992)
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Includes delivery to the United States
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Focuses on issues in marketing management and covers such topics as ethical and legal aspects of marketing, the services industry and multinational marketing and provides strategies for traditional marketing functions, from market penetration to marketing plan development.
| ISBN: | 9780875843100 |
| Publisher: | Harvard Business Review Press |
| Imprint: | Harvard Business Review Press |
| Pub date: | 01 Feb 1992 |
| DEWEY: | 658.802 |
| DEWEY edition: | 20 |
| Language: | English |
| Number of pages: | 656 |
| Weight: | 1134g |
| Height: | 254mm |
| Width: | 178mm |
| Spine width: | 32mm |
