Strategic Marketing for Non-Profit Organisations

Strategic Marketing for Non-Profit Organisations

Seventh edition

Paperback (01 Nov 2013)

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Publisher's Synopsis

For graduate courses in Nonprofit Marketing and Management.
This best-selling text focuses on the impact of nonprofit marketing in the social sector and the growing intersection between nonprofit management and the business world.

Book information

ISBN: 9781292042749
Publisher: Pearson Education
Imprint: Pearson
Pub date:
Edition: Seventh edition
DEWEY: 658.802
DEWEY edition: 23
Language: English
Number of pages: ii, 470
Weight: 1178g
Height: 276mm
Width: 216mm
Spine width: 16mm