Publisher's Synopsis
Old strategies and structures are being challenged now in ways which could barely have been envisaged five, ten, fifteen years ago. Examination, analysis and, eventually, some understanding of these forces of change and their implications rests on exploratory research. The articles in this volume seek to explore, to delineate, to frame, to construct, to address issues of change. As the game changes, strategies must also. It is a multiplay game where the future grows out of the actions of what all the players do today. How do we survive and thrive in this new world of regulation and information needs, and take appropriate action? The goal of this work is to help the reader to think about the changing business environment from a number of different perspectives. Because one thing is clear: traditional models and theories are no longer relevant for successful strategic decisions. Thus these papers encourage the reader to evaluate business scenarios from different angles. The chapters range from theoretical to highly applied and cover a number of industries. The book will prove indispensable in illuminating this incredibly complex and indisputably urgent subject.
